Personal branding is an ever-evolving target, as life changes us as human beings, so does our personal brand. Mine has changed quite a lot over the years. 
My brand today is not what it might have been 15 years ago, but I am a stronger person now. Today I am fearless, funny, appreciative and motivated; life has taught me that. In one word, my colleagues and family call me the “Tank” and I am unstoppable.
In the last 2 years, I have published a book about raising a son with autism and developed a following of 17,000+ parents; and at the same time, I developed and successfully launched a SAAS (software as a service) website for competitive performance athletes.
I am proud to say I completed both projects while undergoing surgery, chemotherapy and radiation treatments for cancer myself.
I try everyday to stand out and motivate others in my many social media channels, whether it be autism parents going through tough times, performance athletes trying to reach the podium, or other cancer patients just beginning their treatment; many times it was silently with an IV in my own arm.
My message is clear – never give up, never surrender, always strive to do better than you did yesterday, laugh at yourself, and above all else; there are no dreams or obstacles too big.
One of my business partners says she lives for my “lack of filter”. Cancer and resilience give you that freedom, to say what others won’t. Sometimes that lack of filter and brutal honesty, served with a side of humor, is just what people need.
Like a tank, I am proud of my “keep rolling” attitude, I will continue to steam roll over any obstacles in life, I live to conquer the next hill; and once there, you will find me laughing all the way down the other side.
I am ready for my next challenge.
Tank for Hire…..
Algonquin College Social Media Certificate Program 
Tracy I have made it a point to always read your posts. I think the way you write is very engaging and personable. You are a true inspiration! I find it very rare that people are able to stay positive when life gets hard, myself include. Keep up the good fight!
Thank you so much, how kind of you to write me and tell me that. You just made MY day. Cheers,
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