That exact title terrifies me! When I was young, and people would ask what you wanted to be when you grow up it was things like – A rock star, doctor, firefighter etc. Now when I ask my nephew he says things like – a YouTube star or a social media influencer. Have we failed this up and coming generation?!
Well maybe not! If we look at YouTube as creating content and how much content is out there now, someone starting their own channel must be creative and come up with some unique stuff. They also need to be extremely engaging in order to attract attention. Now, posting online on YouTube will not make you a YouTube star. You will need to use different platforms to promote your channel. You will also need to be engaging with those viewing or commenting on your content. One of the best things about YouTube is that it allows people who participate to feel like they know the person posting. A lot different from the days of teenybopper magazines and writing to fan club
When I really think about it I wonder if I should really worry. In order to be a successful YouTuber, there are a couple of skills one would need to possess. The person would need to be creative, entertaining, have a good understanding of marketing and branding and be tech savvy. All of these skills can be used in many different areas and a person who has all of these skills will likely be successful in many areas of life. Plus, you can make a ton of money. Forbes reported in 2017 that the highest paid YouTuber made $16.5 million. That’s pretty good!
While this landscape is scary and unknown I think we need to encourage the creativity of the younger generation while warning them and guiding them. There are a lot of risks with becoming a YouTube Star but that’s for another post.
So, who do you follow? Do you know anyone that is up and coming? I’d love to check some of them out!
Facebook: Become a Star – On YouTube! https://bit.ly/2RNbyGX
Twitter – Career option – YouTube? – https://bit.ly/2RNbyGX