Blog #4: B2C Case Study

In the first course of this Social Media Certificate program, I wrote my last assignment on the Tide campaign for the 2018 Super Bowl. I’d like to continue this streak because it was absolutely a great example of Business to Consumer marketing (although I didn’t know that’s what it was called at the time).

Tide bought 5 commercial slots for the latest Super Bowl, after their disaster teenage-starter campaign #TidePodChallenge where young kids were ingesting Tide pods for likes, follows and retweets. Some cases were fatal. Tide stocks fell and to retaliate they came back stronger than ever with their Tide Campaign. First, they hired their lead who is one of the leading characters on the hit Netflix series ‘Stranger Things’. Immediately this is going to appeal to wider audience since the show itself is huge therefore the actor is recognized by many. However for each segment (they had a total of 5), they payed homage to previous ad campaigns. There was one for car insurance, men’s razors, classic car, etc. by advertising for one product, they were able to put it into literally every scenario possible. Their slogan was ‘every commercial is a Tide commercial’ which is brilliant because every commercial features clean clothes. And how do we get those clothes clean? Tide. Something that every household across North America can have.

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