OK, you have done your research, following a schedule, created a quality meaningful posts, and you are starting to see traction. Perfect! Now, don’t change anything, keep everything the same, right? You are seeing traction, why change anything?
Unfortunately, many people think that way. But to remain successful and “Ahead of the Curve”, you must always be a step or two ahead of your target audience. If you read my first post you will remember that I talked about conducting research on your target audience, creating a schedule, and producing quality posts.
But this is just the beginning, you also need to keep your audience interested, and be constantly improving. Some ways to keep your audience interested is through promotions, why not treat your followers to something? While doing a promotion, consider having your followers doing a bit of work themselves, by making them share your post within their network. Suddenly, your list of followers is growing, and more traffic to your site, woo hoo! This is just ONE idea, there are several others that you can try. For more great ideas head over to this article on sproutsocial.
Did you choose a platform, and start seeing “some” traction, but would like to see more? Do an audit, if you are inputting more then you are getting, consider changing your strategy or possibly your platforms. There are so many factors should be considered. For example, are you pushing out content at the right time of the day for your target audience? There is no exact formula, but there are some guidelines you can follow until you find a good schedule that works for your target audience. I found a great article on Hubspot, you will also find a detailed infographic.
Social Media is constantly changing, don’t always stick to the same or you will be right back at the beginning again!
What do you think, do you find your using certain social media platforms at specific times of the day?
Your Business is on Social Media – Are you Taking the Right Steps? #Marketing https://bit.ly/2zOAt5W
Is your Business Taking the Right Steps? https://bit.ly/2zOAt5W