We’ve become impatient as a society, and the best way to adapt to short attention spans is to make articles and stories more concise. Short and sweet – I’ve learned that those are the types of online articles that everyone prefers to read nowadays. The most important information is right at the top of the page or even in the headline, and the rest of the information becomes irrelevant. What time did the event take place? Where did it happen? Will it affect my commute to work or my plans later in the evening? Those are the questions that everyone wants answers to when reading a news article for instance, otherwise the main message will get lost in a sea of paragraphs and words.
With the rise of digital technology and communication, everyone has a device in their hands, making it easier to access information they need instantaneously. With that said, everyone now has a short attention span. Can’t get the information pulled up within 0.6 seconds? Not worth it. Can’t connect to LTE service but can only connect to 3G? Definitely not worth it. If no one can access the information, the chances of them reading it or even sharing it to others is extremely low.
A news source that does a good job with this is BuzzFeed News. Their headlines almost tell the entire story to its readers. For example, this news article has the important information in the headline. The readers know exactly what they’re about to read, and probably don’t even have to read on any longer. BuzzFeed News also encourages audience engagement by leaving a comments section down below and buttons to share on social media.
Do you think that digital storytelling has adapted to society’s short attention spans? Let’s discuss!