Keeping up with the Joneses on social media.

woke up like this

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Keeping up with the Joneses has always been a problem in society. Your neighbour gets a new car, then you need a new car. Your friend buys a bigger house, then you need to buy a bigger house. But in the modern world of social media keeping up with the Joneses has taken on even more meaning.

As I scroll through my feeds on my social media accounts I am confronted with images and posts of everyone living idyllic lives, making me feel as though I don’t do enough with my life. I see posts of people going on camping trips, attending trendy events around town, and posting about their fitness accomplishments #JustAnotherMarathon. I can’t help but be overcome with this feeling like I’m not doing enough, like I’m not living my life.

I’m not alone in this. According to a German study cited in this article here one in three people feel worse after checking their social media profiles and seeing what their friends are doing, particularly if those friends posted vacation photos.



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But then I ask myself, is what I see posted real?  The video called “ What’s on your mind?”,  which you can watch here, demonstrates how easy it is to fake it on social media, and how damaging it can be for your psyche.

Whats on your mind

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So hopefully you just watched the video and are thinking, ‘no one really does that’. But apparently they do, according this article here, one in five young people lie on their social media accounts about their promotions, relationships and vacations. In fact, the article continues to describe the mental effects lying on social media can have. Studies have shown that lying on social media actually changes your memory of a certain event.

So is this a fake it til you make it situation? If your not really be happy with your life, you should go on social media and fake a happy life and then you can find real happiness? That might not be the best way forward. Since according to studies, that you can read about this article here, people who spend more time on social media per day overall feel more isolated than those who don’t. One of the reasons it states is isolation through envy, and feelings of exclusion as you see people out at fun events.


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If I go back to my social media feeds, what I see is posts of my friends in loving relationships, or them studying for that big exam that is going to make their career. But what I don’t see is when the relationship hits a rough patch, or they don’t pass that exam. Unless we have a deep offline relationship I don’t get the chance to know their real lives. So I can’t help but wonder, is social media really helping us be more social? Or is it just making us afraid to be real, or make a mistake because it would tarnish our perfect profile?

Twitter LogoAre you still trying to keep up with the Joneses or rather the Kardashians on social media? There might be more behind those posts than you think.

Facebook Logo Truth time Facebook users are you posting real photos from you last vacation? What about that post about your last promotion? See why keeping up with the Joneses on social media can be an impossible task. 



4 thoughts on “Keeping up with the Joneses on social media.

  1. “is social media really helping us be more social?” That is a good question… I will say that it makes us more connected but on a far more superficial way… Maybe the way we should embrace it is as a tool to create connections. But for these to become deep I believe we need more than”posts” alone.

  2. Thanks for posting the video. I think I’ll share that on Facebook. It never really occurred to me before that people may be lying on their social media pages. I wonder if businesses do that too? Also, I hope Scott Thomson will be okay—I’m very worried about him 😉

  3. Great topic. I have wondered from time to time whether the posts that people share are “real” and whether they are truly as happy, successful, fulfilled as they present on Facebook……or, dare I say, is it all “fake news”? Yes, it seems Facebook has taken “keeping up with the Jones” to a whole new level by enabling boasting and comparison right at our fingertips. It’s no longer a matter of keeping up with the Jones next door but the whole neighbourhood and anyone who is just a post away.

  4. I was once in a relationship that “Instagramed” beautifully. Exciting trips, fancy dinners etc. The funny part was that the weaker the relationship became, the harder I tried to keep that veneer up on social media. I suppose this has always been the case, but never in such a public way. You have hit on something that could be it’s own course, “Maintaining Authenticity in the Land of Social Media.” Thanks for posting this. It is important to talk about.

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