Storytelling is one of the key pieces of the pie to creating successful digital communication. Your storytelling must engage and draw your desired audience to want more. It is a major building block for starting a relationship with the targeted audience and also to gain more followers to spread your story throughout the social media world.
There are many factors to consider when storytelling. Demographics play a very important role whether it be gender, age, income or even personal interest. One key element is to match your type of transaction to your potential client. There are three basic classes, starting with B2C which is your business directly to the regular everyday consumer on the street. The other classes are B2B meaning business to another business along with B2G business to government. You must research continuously for your target audience in order to keep updated with changes.
When composing a story you must make your audience want to read more and to provide enthusiasm in order for them to ask questions, making them feel a part of your writing. Listening is another major component and is a necessity in order to have a story line that flows naturally along with the style and message you want to relay. Stories can be used for many purposes whether it be marketing your business or product to a personal story about what you did on your last vacation.
Consistency can make or break a terrific story but always remember, no two people relate exactly to the same story. Some view the glass as half empty while others see it as being half full!