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Ok, so let me tell you a little bit about my part time business. I am an Avon representative and have been for 5 years now. That’s right, I joined a leading direct sales company selling cosmetics, empowering women and offering a whole wide range of items 5 years ago. It’s been a great challenge and turns out this is something I love doing. I have passed out books and flyers in my neighborhood door to door, got the support of Friends, Family and co-workers. But everything we do now is leading to social media and online purchasing. I have been doing “ok”, but I don’t just want to do “ok” anymore. I want to get known, I want my name out there, I want to increase sales and customers. Who’s with me?
Whether for personal or professional reasons, we all have our goals and most of us all have something we want to share to the world. How can we use our social media knowledge to help us succeed?
Slow and steady
Only in the past 7 months, have I took the leap and started a Facebook page posting about my business. I should’ve done this much sooner but hey, I was comfortable where my business was and was too busy with other things. It is my first and only social media page that I manage, or try too, but I now feel it’s not really getting me anywhere. It started off as hit and then it just went dull. My followers are not seeing my posts anymore and I am getting very little traffic, likes, and new followers. I started seeing other the pages I follow, posting the same questions I had.
What am I doing wrong? How can I change this? Why aren’t people seeing my content?
It’s all in the research
I started researching the internet looking for Facebook page information. There is so much information out there but how do you know where to start? I have read many blogs containing useful information about Facebook Algorithms and how to get your Facebook page more visible. Out of all this information, I have chosen these 5 tips that in my opinion would be quite useful to help get my page visible in my audience’s eyes. Although I have not applied these to my personal page yet, I have seen other similar Facebook pages in the past few months use some of these tips. They have had tremendous success!
- Encourage people to take action on your posts
The more people are engaged with your posts the more visible your post will become. People who not only like, but comment and use other emoticons actually boost your post presence and potentially gain you more likes and followers.
- Post a 10 -20 second video clip or live video rather than a text post
It is said that people would rather watch a video then have to read through content, so making a short clip or Facebook Live post, will help your post gain viewers.
- Link a website in the comments section instead of in the body of your post
Your post is much more likely to appear in news feeds if you’re not posting a link. Getting your viewers to click on a link and pull them away from Facebook, is not beneficial to Facebook. However, posting a link in the comments section on your post will still help you gain these visitors.
- Create a social media posting calendar
Creating a social media calendar will help you know when you should post and when you have posted enough. Take a bit of time and plan out a posting calendar. Select the right times to post to get the most “organic reaches”. This will help your page gain more activity.
- Capture your audience’s attention with images
Just like video’s, people are more attracted to posts if they contain visual images. Create some curiosity with an image/images and have your readers want to visit your page.
I came across this very useful blog called A Cup of Lee. In the blog there are so many great ideas, some of those I have shared above. I think these changes to the way we market our Facebook pages will help in the long run. It may not happen overnight but creating posts with these tips in mind will definitely help. Have you used any of these tips for your own page? What tips do use to remain visible?
I look forward to reading your comments and any tips you might have below.
Facebook: 5 Tips to Boost Your Facebook Page Posts Without Paying For It https://bit.ly/2xiWquE
Twitter: 5 Tips to Boost Your Facebook Page Posts #fbpagepost https://bit.ly/2xiWquE