When beginning to write any creative piece, making sure to put your reader in the driver’s seat is an important part to capturing and holding the reader’s attention. You can optimize your writing for your reader in four easy ways.
Put Important Information First
As outlined by Dempoulous (2009), utilizing the “inverted pyramid structure” will ensure that you lead your writing off with the most important pieces of information in order to grab your reader’s attention.
Keep It Clear and Concise
According to Clark (2008), individuals in general don’t tend to read well online. By ‘read well’, Clark (2018) is referring to how we have become a collective culture of individuals who scan writing for important, valuable pieces of information without carefully and thoughtfully reading through. Therefore, using headings, being concise, and writing with purpose will work to entice and captivate readers (Clark, 2018).
Tell Your Reader a Story Worth Sharing
Dating back thousands of years, stories were recorded on cave walls in order to be easily shareable with others, generations to come. That same philosophy lies in our desire to create pieces that move a reader to action ﹣ to share the content we create. Brogan (2009) suggests that this is accomplished through incorporating elements such as links to outside resources, using a captivating title, writing in a human voice and creating posts that include information that might require readers to revisit your piece of writing.
Be Mindful of Grammar and Spelling
Often overlooked in writing is the fundamental basics of grammar and spelling (Algonquin College, 2018). Even if the ideas and thought processes behind a creative writing piece are ingenious, if littered with misused punctuation or poor spelling, it quickly diminishes the credibility and professionalism of your creative writing piece (Algonquin College, 2018).
Brogan, C. (2009, June 08). 23 Essential Elements of Shareable Blog Posts. Retrieved February 15, 2017, from http://chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
Clark, B. (2008, August 27). How to Read. Retrieved February 15, 2017, from http://www.copyblogger.com/how-to-read/
Dempoulous, T. (2009, February 13). Blog Writing: Don’t Bury the Lead! Retrieved February 15, 2017, from http://teddemopoulos.articlealley.com/blog-writing-dont-bury-the-lead-783743.html
Algonquin College. (n.d.). Lesson 2: Becoming a Digital Storyteller. Retrieved March 12, 2018, from http://ccol.algonquincollege.com/com0014/lesson-2/lesson-content/