When I hear the word “storytelling,” I immediately think of Grampa Simpson spouting off nonsensical ramblings about wearing an onion on his belt during the war. While this is a form of storytelling, it doesn’t translate well to a blog post. In social media, storytelling is all about communicating a message in a concise, meaningful, easy to understand, and familiar way. When using storytelling on social media, there are few important things to keep in mind…
- Your writing needs to be clear and concise – You’re not Margaret Atwood. It is important to get to the point in your first few sentences, and be clear about what you want to get across. Make sure your writing is interesting, and always lead with your most important information. Readers will skim titles, and the first few sentences, but will only read on if it is appealing to them
- Make sure you check over your writing before posting it; read it out loud if you need to. Spelling and grammatical errors will turn off readers, and lessen your credibility in the subject area. Remember there is always a keyboard warrior out there ready to pounce on your mistakes.
- Keep your audience engaged by writing in an active voice, as opposed to a passive voice. Write as it comes naturally to you, and keep your tone positive; readers will respond accordingly.
After you have hooked your audience in with a catchy title, killer opening, and well written copy, you can’t just leave them hanging. Always include a call to action; this is the reason why you have written your piece, and what you want them to do next.
Concise writing has always been difficult for me. It has become more natural for me the more I do it, but I often feel like I am not putting enough in. Do the rest of you share this struggle? How do you keep your word count down, and still get your point across? Share your comments below.