I have worked in the field of Human Resources for almost 25 years now. When I first got into my career, we hand-wrote small memos on 3-ply carbons – one for the memo recipient, one for anyone else who needed to be kept informed, and one for the file. Thermal paper fax machines were just coming in and cell phones looked like bricks. Our recruiting strategies relied on job ads in the local newspapers, attending job fairs at community colleges and universities to collect resumes, hosting open houses for people to see our offices, and on-site interviews.
As time went on, one of the biggest changes we have felt at our company is how Recruiting gets their work done, thanks to social media. For years, we struggled to understand the different applications and how to use them. We were being asked to explain to our colleagues how we knew we were being successful, and whether we were making wise choices on our spending. For years, we struggled with trying to keep up while doing our day jobs, and then about 2 years ago, it clicked! While at a Social Recruiting Summit, we found out there are people out there who live and breathe social media!! We are now getting ready to find our own Social Media Specialist.
What is a Social Media Specialist??
Because of their deep insights into all the social media applications, a Social Media Specialist can have a huge impact for a company because they understand the important role social media plays in today’s environment. Since they’ll be working at our company, they will be committed to our social media efforts. What that means to us is that we will finally have someone who is up-to-date with all the social media innovations that are going on and they’ll be able to generate relevant content and campaigns. With their analytics expertise, we’ll get direction on what we’re doing well and where we can be doing better.
I’ve started to put together, what I think is, a pretty detailed agenda for some interested candidates once they’ve made it past the preliminary interview. I don’t know if I am more excited or nervous that I’ll forget something! Sometimes we just have to take a risk to get the reward!!
If anyone has any thoughts about what to include or how to proceed, I’d love to hear from you!
Here is a link for Social Recruiting Summit I mentioned in case you’re curious to see what that was all about: https://www.facebook.com/events/965319860231052/
Our tweet for the position can be found here: https://twitter.com/SykesTalent/status/963050090884730880