Storytelling is one of the most important elements to having a successful social media strategy, it’s truly a powerful tool. It’s effective because humans are wired to use storytelling as a way to make sense of the world.
Storytelling helps your audience to connect to your product or brand. They’ll understand you better and it’s more enjoyable to be following someone who shares stories rather than simply pushes a product all the time. If the story is relatable, memorable, or has a resignation with the audience, there’s a better chance of them remembering your brand. Storytelling is also an awesome way to have your personality or the personalities of your team members shine through. Having a more ‘human’ and personal approach to social media builds the trust of your audience. It is, however, important to remain 100% authentic. If your personality starts to come across as fake, the trust you have built up will be lost.
For my brand, storytelling is really important: it gives my audience a genuine glimpse of my personality as I am a very chatty person who loves to tell stories (anything to get my friends laughing!). It also gives a great angle to my content. Lots of travel blogs simply tell the reader where they went and what they did there, more like a list. The best stories from my travels are the funny ones; usually the stories where the situation was not funny at the time, but I can laugh at now. For instance, my driver who drank whiskey and texted on the busy highways of India, the bus in Cambodia having bunk beds instead of seats, or getting stung on the face by a jellyfish in Australia. If I were to incorporate stories from my travels into the list of what to do, or perhaps in my case what not to do, it would be more engaging and entertaining for the reader and shows that I’m a real person. This would build a community around my content while give me an edge over the competition!
The benefits of storytelling on social media are undeniable, so start posting your best tales!