Over the past 8 months from taking the social media program, I was opened to various applications and tools like Dashboard monitoring, Social Mentions, Tweroid, Google Analytics and many more. If I had to choose my favorite out of all the applications and tools we explored it would be Social Mentions. It offers a variety of information when it comes to measuring and tracking brands and their social media efforts. Not only does it help give you an idea of how the company is doing from a social media standpoint, but it also offers up how much the brand its self is mentioned on social media platforms. This became my favorite tool because it provided a lot of useful information that was broken down into a simple, clean format. I will continue to use this tool going forward as I enter the social media career workforce.
Late last year I was searching the internet for top social media tools and came across this article Five Killer Social Media Marketing Tools You Need to Use Right Now. The article was published in October 2017, so it is a fairly current overview on the most popular tools. Although I have not tried all of the five tools out, I did try out the number 1 tool, Buffer. Buffer is a dashboard tool that helps you manage all of your social media platforms in one place. You are able to schedule posts and tweets at the most effective times. With this tool you can monitor the impact of a tweet or post, track reactions/likes and comments over 90 days, 30 days, etc.. I only tried the trial run of it, but it will be a tool I will take with me into the social media workforce.
Over these past 8 months I have learned more about social media, than I expected to. I was naive and thought I tweet, I post etc… what will I learn. Quickly I learned that like anything in life there is a science to running a successful social media presence. I was introduced to a ton of helpful tools and practices. I learnt the best times to post/tweet, the various platforms of social media, how to listen when it comes to social media, how to be a great storyteller, how to create a SWOT analysis, how to create a social media plan, and most importantly how to build up my social media confidence. I am so pleased I took this program and am looking forward to putting my new social media knowledge into the workplace.