Word on the street, err…in cyberspace, is that Social Media rules! Social Media is where it’s at and it is the future. It will connect you with people, consumers, your customers! After two weeks of course reading, my definition of social media has been slightly redefined. “Social Media Rules” means just that. There are rules! Lots of social media rules. Do this, don’t do that. Write this way, avoid that way. Be casual, be professional. Use this many words here, use hyperlinks there, multimedia for this. Not to mention the number of platforms. So many balls to keep in the air. My brain is going to explode.
I’m, albeit jokingly, called the “social media queen” in my circle of friends and family, but at the moment, I am feeling like the “social media scullery maid” or like Jon Snow, I know nothing. At 52, an avid foodie and occasional traveller, I have been encouraged by friends to blog about my culinary and other adventures. Let me clarify, these are hobbies, not paid work! I’m not taking off on vacation all the time but I do manage to find some fun stuff to do locally, I go on an annual music related cruise and if I’m lucky, I squeeze a couple of road trips in during the year. And when you’re out or away, you gotta eat and I seem to find all the right places. I take a picture, write a fun blurb then post it on Facebook, Instagram, Twitter, etc. And yes, I autopost (hangs head in shame). How can I possibly apply all there is to learn, keep up with the changes, follow the rules and still work 9-5 (or 6…7), be a hip mom to my kids and a good daughter to a mother who has a gagilion doctor appointments?? Autopost was my friend!!! So long, friend. This rusty academic accepts the challenge and has been madly scribbling down each blog and publication so that I can follow them and keep “in the know”. There are so many, how do you know the content is reliable? I’ve been using Flipboard to follow some. Which ones do you follow? How do you keep them organized?
As bewildering as it is, I have been paying attention. In the past week, I’ve noticed my Facebook posts have been a bit more concise. I haven’t autoposted. I even turned off the links! I have made a point of using Instagram stories. I’m laying the groundwork for best practices and my food blog. Yeah me!! Our common goals are to sharpen our skills, determine our audience, improve our content and gather more followers, likes, retweets and if you are business, more customers. But in a world of fake news and no holds barred cybercrime, who do you trust? Even social media has a black market. What are social media platforms doing to protect us from this? Where are their rules? What measures do we need to take to protect our brand, our posts and even our own faces? Scary stuff. While we watch how the powers to be handle these concerns, I’ll be here, balls in the air, making mistakes, breaking the rules, relishing the creative outlet and trying to keep on top of it all. You ask how will she do it all? Why, a content calendar for optimal timing of my posts, silly. Social media has all the answers….
Facebook promo: Social Media Rules? Yes it does and yes we have them. Tips and eye openers
Twitter: Social Media Rules, two ways. What’s a new blogger to do?