Like Clark Kent, I have two separate identities. By day, I work in communications at a post-secondary institution; by night, I’m a nerdy bookworm who is building my brand – the Modern Girls Book Club – on Instagram.
Unlike Clark Kent, though, I always wear my glasses.
While I’m fortunate to have a full-time job I enjoy, I really love my hobby and secretly wish that it becomes a part of my career portfolio one day, even just as a small side income (a.k.a. “side hustle”).
In February 2017, I created the Modern Girls Book Club Instagram account and later launched a WordPress blog. The Modern Girls Book Club is an online book club for busy bookworms who are unable to join an in-person book club due to professional or personal obligations. My greatest achievement with the Modern Girls Book Club thus far is having the opportunity to interview writer Joy Norstrom about her novel “Out of Play” for my website.
My greatest challenge is time (or lack thereof). Currently I’m working full-time and doing online courses part-time to earn my Social Media Certificate from Algonquin College. However, once my online courses are out of the way, my goal is to dedicate that time to growing the Modern Girls Book Club, which includes: creating a new website, creating new web content, engaging more with the book community on Instagram, and uploading content more frequently on Instagram.
By this time next year, I hope to have accomplished all of these things and grow my Instagram following to 1, 000 followers (I’m currently at 305 followers, so I have a long way to go). My goal is to one day have partnerships with publishers and for my account to be viewed as a social media influencer.
Wish me luck!