How does it come to this? I go to the grocery store and purchase what is considered the norm in my household. A couple of KD, brown beans, diced tomatoes, etc. I thought we were wise shoppers until I stumbled upon an article posted today on Global News, that Canadians are the second largest buyers of ultra-processed foods and drinks in the world, second to the Americans. It’s true! I had gone through my pantry, freezer, refridgerator and was disappointed in some of my purchases.
How is that this is what we do? Comfort foods, quick snacks, juices, cheese slices and of course yummy desserts. This is not ideal and as I read the article, these are the kinds of foods my kids eat. They are picky and if it were not for these foods, they would not eat. This is really no news to me. I myself have made great strides in purchasing fresh fruits and vegetables, maintain a routine by working out, walking daily and keeping busy. It’s great if it is just me, however my kids do not share my values on health. Let’s face it, the marketed packaging appeals to them and not to mention it tastes good with all that salt and fat (this I do agree with). We have all resorted at one time or another to the Eating Well with Canada’s Food Guide and have tired to follow it to the letter, however some of us eat only when we are actually hungry. However, when marketing has had this incredible power of influencing consumers, what other way was there?A report conducted by the Heart and Stroke Foundation and the University of Montreal was published and it stated that children are the highest affect of our population.
How is it that while I was growing up, these were not concerns, however 35-40 + years later, they are now looking at re-labelling. This comes to no real surprise to me – I had been seeing dietician a year ago and the Government was already implementing this so that people were more aware of what the food we are purchasing was properly labelled for better lifestyle choices. (even after consulting with a dietician – I still have difficulties with what the label says). With food we need to level the playing field, for me and when I get groceries, if I am looking at a label, I might prefer it to be simple like good or bad. Lets face it, food has become so complicated that it is no wonder we reach for the chips, crackers or cookies. Not to mention today’s working mothers – do not want to spend that much time in a kitchen, quick and simple!
Do you know how to read your food labels? Do you understand what it states? I for one do not. This new Guide shows you the Nutritional Labelling and how to read them. The Globe and Mail had an article “There’s a long way to go to truly improve food labels in Canada” written by Carly Weeks