Comment, sign up for a cool event, share the post, or create something new—what action do you want your readers to take?
In Lesson 2, I discovered that my writing should be framed around what action I want my readers to take. This was such a “Eureka!” moment for me because I never considered planning my writing this way.
To be honest, I wasn’t expecting to learn something new this week. I spent four years earning my Bachelor of Journalism degree at Ryerson University, so I’ve already covered Inverted Pyramid, active voice, grammar, spelling and punctuation. But what I didn’t learn in journalism school was how to interact with readers.
That’s because traditional journalists didn’t need to. They were taught to be neutral, conduct thorough research, and inform readers on news items. They certainly didn’t ask readers for their thoughts (“So what do you think of this gruesome car crash?“) or encourage them to sign up for an event (“I’ll continue to cover this murder trial. If you care to join, meet me at the courthouse!”) But that is why reporting class writing is not fully transferable to blogging (however Inverted Pyramid, active voice, grammar, spelling and punctuation always come in handy).
The best part of social media is that it’s a conversation and you get to interact with your audience, so why not take advantage of it? Lesson 2 really opened my eyes to how I need to alter my writing style for social media and how “action” must be top priority before putting pen to paper (or finger to keyboard, that is).