I’ve learned so many valuable things throughout this course, from how to harness the power of story, to how to find my unique audience, and develop and manage my personal brand. By far what’s stuck with me the most is a heightened appreciation and understanding of the importance of storytelling. Storytelling is what sets apart content that people actually want to read from simply listing opinions and facts. It’s all the in between stuff that captures people’s attention and interest and motivates them to get through the whole article, and maybe even develop an interest in you and your work. I know that this new perspective on storytelling will continue to shine through in my content. I no longer look at writing an article or a blog post as a way to simply convey information, but as an opportunity to tell a story and capture the audience’s attention which as we’ve learned leads to much more unique, and effective writing. The kind of stories I’d like to tell moving forward will tie in more of a personal touch and hopefully garner an emotional response whether that’s humour, inspiration, happiness or something entirely different.