COM0015 – Assignment 5 – Social Targeting at Work

A little over a month ago I took part in an online professional development session at work which was hosted by Ogilvy Red online. The event ”What’s Next for Social Targeting” was a one hour session throughout which two hosts discussed social targeting and tools that can be used to track social media and to used social media as a marketing tool. Different individuals at work will organize these gatherings once or twice a month based one what topics/the time the sessions are available, this gives the multiple teams within our division to interact and get to know each other a bit better as we generally don’t get much chance to work with one another. Here is a link to the recording of the event I attended:

https://www.slideshare.net/mobile/socialogilvy/whats-next-for-social-targeting-mass-reach-vs-microtargeting-recording

Unfortunately, during the live screening at work the power cut out, but I was able to watch the recording later on and watch it until the end.

It was interesting getting to learn the differences between using mass reach and micro targeting when dealing with your audience in addition to when each of these tactics is best used. The presentation included examples of companies that had previously used each technique and studies that had been conducted in regards to the efficiency of each technique my agencies such as Facebook.

Have you recently took part in any events at work or on your own that aided your professional development?

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