Growing up with an unusual name is tough. When I was a kid, I could see nothing good about my unique name (I’m Bronwyn, by the way. Nice to meet you!) No one could pronounce it properly upon first introduction (okay, most people still can’t), and it’s not the kind of name that immediately tells you if the person is male or female (I get emails to “Mr. Bronwyn” all the time). “Why couldn’t you have called me Sarah or Megan, or something normal?” I’d lament to my mother. Being just like everyone else was the thing to strive for, not standing out.
As I got older, though, I learned to appreciate the things about myself that made me unlike other people, including my name. And professionally, I have found that I have certain qualities that are of distinctive value.
Where I Stand Out
I am one of thousands of communications strategists in the federal government. So, what makes me a stand-out? Three things:
- Advice that meets and anticipates future client needs. I have a history of giving my clients sound communications advice, and developing strategies based on thorough assessments of the public environment, policy issues and risk management. My advice is also supported by my willingness to reach out to other government departments to learn from them and share best practices.
- Quality. I have to say, I’m pretty good at this writing thing. Over the course of my ten-year public service career, I have written in many formats – media lines, news releases, Tweets, web content, and speaking points – to meet the needs of diverse audiences. I pay a great deal of attention to detail in my writing, and I understand the importance of a unified approach to messaging.
- Responsive. I have a solid reputation for providing fast and high-quality client service. Not every request can be fulfilled right away, but I strongly believe that acknowledging requests quickly and providing dependable service is important for maintaining a strong client relationship.
I’m proud of the work I’ve done throughout my career. Very proud. But what might be the most personally satisfying is the work I do outside the office. Things like:
How about you? What do you do that makes you feel the most fulfilled?