100 million users can’t be wrong!
When I watch television these days, I usually record my favourite shows and watch them later. That way, I can skip the commercials. For the same reasons, when I use Google Chrome these days, I use Ad Blocker. That way I can browse without having to look at those pesky ads, and my Internet performs better.
- In 2016 Ad Block Plus counted 100 million active users worldwide. (AdBlockPlus.org) Ref. 1
- In Canada, according to the Page Fair 2015 report, the number of users stands at about 20%. (www.PageFair.com) Ref. 2
For industry insiders, that means that 20% of people are not seeing the ads that accompany ‘free’ websites. Publishers are raising the alarm that Ad Blocker will be the end of the Internet. Personally I do not believe that. The same statistic indicates that 80% of users are not using ad blocking software. That is a fairly high rate of penetration.
Consider ‘junk mail’ or Unaddressed Ad Mail, (recently renamed Neighbourhood Mail by Canada Post). I am sure that advertisers would be pleased if 80% of all flyers were read by householders!
An even bigger advantage is that Ad Blockers help to keep costs down for consumers. Internet ads use up our data and that makes our monthly bill for service go up.
“The researchers concluded that it is reasonable to say advertising accounts for half of all the data used by publisher pages loaded over mobile data networks on the iPhone 6.” (BusinessInsider.com) Ref 3
Clearly our precious mobile data is being gobbled up by ads. As a mother of 2 teenage boys I have paid hundreds of dollars in data over usage fees. I think that as consumers we should be able to have the choice to go ad free.
Do you use ad blocking software on your home computer?
Do you use ad blocking software on your mobile phone?
Check out my latest blog post! 100 Million Ad Blocker users can’t be wrong! http://bit.ly/2i1S6W0
What do you think about Ad Blocker? Read all about it at #100millionAdBlockers http://bit.ly/2i1S6W0
1. Reference: https://adblockplus.org/blog/100-million-users-100-million-thank-yous
2. Reference: https://pagefair.com/blog/2015/ad-blocking-report/
3. Reference: Enders Analysis – Ad Blocker Study Finds Ads Take Up 79 % of Mobile Data Transfer, March 16, 2016.
By Catherine Whittaker Blog #4 COM 0011