Surprising, as it is Amazon is not the only world’s number one large-scale professional online company, there is another; JD.com. JD.com is a massive electronic engineering Chinese E-commerce corporation, as of 2017 it holds employees 122,405, the revenue for 2016 alone was 260.2 billion. The company was founded in 1998 by Liu Qiangdong but was named Jingdong Century Trading Co., Ltd and at the time was only selling magneto-optical. As the years and technologies expanded Jdlaser.com was launched in 2004. In 2013 the company’s domain title and mascot were changed to JD.com, it became the world leading High-Tech and Al (drones and auto-robotics) supplier.It focuses on items like phones to computer & accessories, clothing items such as shoes, bags for men, women & children.
In the last 8 years, it has offered the consumer unlimited amounts products from Automotive to household & gardening supplies, books, toys and jewelry to sports supplies, and even health and beauty. It will make constant efforts to offer consumers better and latest products, a consumer can also sell their own items on their website. JD.com uses social media from their current customer contact database and it attracts new ones by monthly sale or promotions, they use the data from different regions to promote different selling items. In my opinion, business should be appealing to the mass audience by having all available products, having personality and I believe the JD.com as the right media control because they take questions, responded to comments on products, and will contact all groups of clients with different promotions from different regions.