As with everything in life, planning is essential and social media is no exception. A good social media marketing plan sums everything you plan to do and achieve for your company using social networks. This plan should include an assessment of where your accounts are now, your goals for the future, and all the tools that will be used to get there.
The first thing you need to do is to establish the goals and objectives you are willing to achieve, which must be aligned with the broader marketing strategy of the company. When setting the goals, make sure that each goal is specific, measurable, achievable, relevant, and has a deadline.
After defining the goals, you need to analyse your current social media use. Go to all the platforms and evaluate which accounts need to be updated, revamped and which need to be discarded. Take the time to define the purpose of every social profile you have and determine the tone and style of language you are going to use with your audience there.
Once you have the definition of the goals and the platforms to be used, you will need to find good and relevant content to inspire and engage the audience. Some examples of ingredients you can use to create interesting and engaging content:
- Good photos
- Informative components
- Relevant news
Interesting content is crucial to succeeding at social media. It is also important that you create a calendar to help in the delivery of all the content.
The next step is to MEASURE the progress of the implementation of your strategies. There are plenty of tools out there to capture these metrics, but the best ones are:
- Google Analytics
And last…but not least, evaluate, adjust your marketing plan and start over!