COM0014 – Blog 7- One more good reason to tell stories…

Storytelling is one of the most important traditions humans have. The reason for this is that every story has a lesson to instruct people. Storytelling is the art of giving form, meaning and excitement to a piece of information that is uninteresting and boring. Without storytelling our society would not be what it is today.

But what is the importance of storytelling in social media and today’s world?

Storytelling humanises your brand allowing it to be more captivating. If you know how to tell a good story, you easily engage and persuade people. When you deliver an idea in the right way, it evokes an emotional response, brings life to your brand and it also helps build a relationship with your audience. Choose a relatable message to deliver to your target public and be creative in how this message is conveyed.

I learned a lot about storytelling in this course. I have to admit that it makes me a little uncomfortable sometimes to open up and share too much, but this course has really helped me and convinced me to write more genuinely. And guess what I discovered? Storytelling is such an amazing therapy and it is actually good for your health! I googled about it and I found out that in health care, storytelling may have an impact on patients who have difficulty understanding or acting on health information because they may find personal narratives easier to digest. One more good reason to tell stories…

Source: http://www.nytimes.com/2011/02/10/health/views/10chen.html

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