I am an online shopper. I love Amazon and Chapters and several other clothing sites. So, apparently do lots of other Canadians. According to this article, 60 cents from every dollar spent on line goes to Amazon. That’s a lot of money directly into Amazon’s pocket (and out of mine!). Why do people use on shopping? I believe it is partially due to the social media influence on social media. According to Stephens (2017), 10 percent of all merchandise is purchased on line and he anticipates this will increase to 30 or 40 percent over the next decade.
Customer Service – Amazon Rocks
I am not sure which is worse – walking into a store in a mall and being bombarded by staff pushing merchandise at you or being totally ignored because the sales clerk is on a cell phone. When you buy online, you can browse with the option of calling in if you need to. Granted, with Amazon, the descriptions of the products are generally so good, you don’t need to. Most sites have live chats available. Chatbots are being more popular. The link describes a chatbot in detail but it is essentially an automated voice designed to assist a customer with an issue. Interestingly, chatbots are predicted to become more popular in the few years.
And – no hassle returns. I think Amazon probably has the best customer service I have ever seen. No wonder – poor customer service affects their bottom line. I also like the way they use social media to advertise. They will send you an email – I have a choice to open it or not. For me, it is 10 times better than the way some companies use when you leave something in a shopping cart.
People used to hang out at shopping malls. Recent trends (Stephens, 2017) indicate that is not so true any more. People have to park, run into a store, find what they want, pay for it, and leave. I like the option of sitting in my office, investigating several prices at several sites, choosing the one I want, and have it delivered to my door. No parking hassles for me! If I want to return something, I just put a return label on it and return it. No back to the mall with all that involves for me.
Amazon is becoming a major threat to retailers. Why? According to this article, “The threat that Amazon presents is that they don’t think like a retailer,” he said. “They think like a technology innovation and data company that just happens to sell things. ”
Business.com suggests that there are three main reasons why online shopping is better. I agree with each and very one of them.
- It is easier. Absolutely – see my above comments.
- It is more social. Ok – this one took some convincing. Facebook, Pinterest, and Twitter have all placed “buy now” buttons on some advertising. Pinterest’s pictures will direct you back to the site where it came from. I am not sure how this is more social. I am still not convinced and would be interested in knowing what you think.
- Customer service is better. Again, absolutely – see my above comments.
Are you an online shopper? I would be interested in knowing your thoughts.
Facebook: Are you helping to kill traditional shopping malls? I know I am. See my latest blog at http://bit.ly/2vL7cIA
Twitter: Online shopping rocks? #Amazonrocks #Parkinglotssuck #Shoppinginmyjammies