Are you listening to me?
One of the things I find most difficult when it comes to using social media is determining whether or not anyone is listening and is the main reason why I am participating in this course. When doing my personal brand assignment I find I have no trouble in explaining why I am an expert in my field or what I have to contribute. When I put things out on social media though, I genuinely feel as if I’m tweeting or posting into a black hole. Looking for inspiration for this week’s blog I came across an article entitled “The Ultimate Guide to Online Branding and Building Authority Part 1 – Blogging” written by Kristi Hines. It’s a great article and does an excellent job of laying out the reasons why blogging is so important in building up authority within a brand.
In my definition of social media creating community is essential. All communities need leaders and therefore when trying to create a community and have others follow it seems logical that I would be the leader. Blogging to establish my authority is an excellent way to do this in that it provides an opportunity to showcase my knowledge to others (and I can now see the emphasis on blogging within this course).
As with all things social media though, I do struggle to separate the personal from the professional and can’t help but wonder how much do people want to hear from me? This is where building brand authority comes in. As Hines writes in the above mentioned blog “[I]f you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.” (The Ultimate Guide to Online Branding and Building Authority Part 1 – Blogging by Kristi Hines). Hines actually recommends WordPress as the site to use for blogging within the above quoted article.
Looking further into building authority within a blog I came across a blog by Andrea ‘Dre’ Beltrami which gives great tips into how to build up your personal brand in her article entitled 7 Essential Ingredients for Branding a Blog. Her tips include how to use good visuals but the first and most essential tip is to find your voice.
The key here seems to be believing your own voice is enough authority and of course putting in the hard work to make it so. What do you think? Do you have the confidence to put yourself out there as the expert in you or your industry? Do you feel comfortable blogging as an authority in your field?
Interested in knowing more about branding and authority? Check out my blog here!
More information about blogging, authority and finding your voice can found here – let me know what you think!