It seems to be easy to open an account in a social media platform or create a blog and then suddenly have thousands of followers. Lots of big companies and popular brands fail in the strategy of targeting their audience properly. Why? The base coin of success in social media is empathy. It’s not about conversation, it’s about the experience of understanding people from their perspective.
Think like that: The audience always comes first. You or your brand, are not the main character in the story. The audience is the main character. The content you produce has to focus on the problems that your target public would want to solve. You need to have empathy for your public, listen to them, understand their necessities and try to be helpful.
Remember, meaningful connections come from attachment. People are still humans, they crave for attachment, beliefs and emotions. And that’s what you have to keep in mind.