I am a NASCAR fan.
Right away I know most of you associate NASCAR with left turns and American rednecks. I hate to break it to you, but sadly that is an overused stereotype. Sure, you have some NASCAR fans that drink beer and have a southern accent, but there are core values in the sport that many fans hold close to their heart.
NASCAR has always been a family sport. From drivers to teams and now fans, the organization continues to push the family dynamic. A race is no longer a ‘guys weekend’ but rather a family experience with a large focus on kid’s activities. In 2016 NASCAR announced that all children under the age of 12 would be free to Xfinity and Truck races, a huge cost saving for families.
Staying true to their roots over time is why the NASCAR fan base is so loyal. Despite, many obstacles in their path fans still follow the sport week in and out. Although many fans only attend a race or two a year, staying active on social media is the way to engage with the NASCAR community. By using the race weekend hashtag or simply #NASCAR, you can connect instantly to thousands of fans via Twitter.
Although the NASCAR community seems unique, it is just like any other consumer market. This group of individuals have specific interests, you just need to learn what those are. Personally, I recommend starting on social media. That place can work wonders.
NASCAR. 2016. Retrieved from http://www.nascar.com/.
NASCAR. 2016. NASCAR to Offer Free Youth Tickets for Xfinity Series, Camping World Truck Series. Retrieved from http://www.nascar.com/en_us/news-media/articles/2016/8/22/free-youth-ticket-programs-xfinity-series-camping-world-truck-series.html.