The Does and Don’ts of Social Media

I am sure many people have had issues with some companies over social media. This is a normal thing but many companies are trying to improve there ways and make it better for themselves and customers. Its a steady climb, and there will be bumps on the way but there will always be ways for companies to improve. I have some ways here they can keep things improved.

They can keep things consistent and reply to as much customers as they can. Some companies already do this, weather to acknowledge that the company saw it or even the company just having a general comment on it. This can be a good way to connect with customers and bring them closer to there business. I seen some companies already do this and it has proven to be very effective as it brings them closer and more interested in what the they have to offer. Some examples can be Wendy’s restaurant, Campbell soup, and more companies. This social interaction makes them look more open to many people and thus more people will come in.

Keep things professional and make sure there are no mishaps or even confusing words. Sometimes confusing words cant be avoided as long as the company who posted explains what they mean by it. Believe it or not there has been cases where some unruly employee has gone on there companies social media and posted something that is not good. Wendy’s restaurant had this happen a few times in the past, lucky the company fires the people responsible if they are caught as this can make the company look bad in front of there customer base. But sometimes they can remain hidden sometimes if the staff member knows how to get past some security measures and keep themselves under thick covers, this can be bad if they have someone like that with accuses with there social media. That’s when they should try to enforce extra security to there profiles to make sure that this doesn’t happen again.

Keep things family friendly. This can be very easy, but if its that serves kind of company that isn’t for children (like beer or any other alcoholic beverage companies for example) they can avoid this rule. Many families look for things that can be good for them all, if they make images that are warm and very family friendly and kid friendly then that will attract more customers. I know some parts of my family that worry about there kids a lot, they look for anything kid friendly all the time so they can join an event or even go to a shop that offering this kid friendly stuff. Companies who are not kid friendly should not do this as it can bring in the wrong crowd and then bring bad consequences. Luckily many people do understand what this company is before they decide to bring there children there, most of the time.

There is even more ways to keep many business’ image look good, as long as they keep themselves look good. There is a saying “what goes on the internet, stays on the internet.” and it has many truth to it. One slip up can be remembered by many and there has been times even news outlets got involved due to slip ups. This can be bad for companies because its like a scar on there reputation at times if they don’t make up for it before things get even worse for them. There has been cases where people use these incidents to talk bad to the companies who had this mess up. This can be very bad and very difficult to get rid of as long as they can fix it up and make up for it and explain what happened and try to improve.

I know there are many ways to make yourself look good online and there is even more ways to do it that I didn’t even list here. I think its good many companies are going to use online to socialize with there customers. If they socialize with customers that makes them look friendly and that is how they can draw in a crowd. I like to see what your thoughts on how a company can improve there ways on social media, I am open to any suggestions. I hope you all have a great day.

-Eric Mason


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