How do I use Hashtags for Business?

What is a hashtag?

Hashtags are words or phrases with a pound sign (#) in front of them. They are clickable links used to categorize content on social media platforms such as Twitter, Facebook, Instagram, and Pinterest, and Google+. Hashtags make your content more discoverable. For example, if I  were to post a picture of myself travelling, I could #travel or #wanderlust and anyone who clicked on that hashtag would be able to view my photo. Chris Messina, a social media expert, introduced hashtags to Twitter in 2007. Since then, hashtags have grown in popularity and is important to use in any social media strategy. In this blog post, I will discuss how you can use hashtags in business and why it’s so important to your strategy.

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(image: http://www.businessinsider.com

Hashtags to Grow your Reach

As mentioned above, using generic hashtags such as #coffee, #marketing, #makeup can help you reach more customers.  Using a hashtag that is relevant to your product and target market is important. Don’t use hashtags just for the sake of using them, ensure they are relevant. When a user clicks a hashtag, they have an opportunity to see your post. For businesses, they can interact with other users who used this hashtag as well. By liking and commenting on other user’s post, this can entice the user to check out your profile.

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Use your own Hashtag

You can create your own unique hashtag for a social media campaign or strategy. When you create your own hashtag, you are able to engage with your following and encourage them to participate in a discussion. For example, Coca-Cola used the hashtag #shareacoke for one of their campaigns. Coca-Cola’s marketing campaign included branding their cans with people whom you would share a coke with. They would encourage customers to take a photo and use the hashtag #shareacoke. Basically, Coca-Cola advertised for free by having customers take photos and share them.

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(image: http://www.talkingretail.com)

Hashtags for Analytics

In this week’s lessons, we discussed how you can use and measure conversations in social media. By using hashtags it is possible to track engagement. You can see how many people used a specific hashtag and what they are saying. It is like free analytics! Also, you are able to easily engage with users by retweeting, sharing, commenting, or liking their post. With Sprout Social analytics tool you can also see what hashtags are trending and commonly used.

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(image: http://www.sproutsocial.com

For anyone new to social media, hashtagging can be intimidating and confusing. Hashtagging is here to stay and every business should include them in their social media strategy. How have you used hashtags to grow your business? Did it work? Comment below and let me know.

 

Social Media Campaign

facebook  How do you use hashtags? How can they benefit my business? Read my latest blog post to find out! http://bit.ly/2shWcA5

Twitter What are hashtags? How can you use them to gain more business? Find out here: http://bit.ly/2shWcA5 #marketing #whatarehashtags

 

References:

http://www.sproutsocial.com

http://www.coschedule.com

http://www.hootsuite.com

http://www.tintup.com

http://www.wearewhitehat.com

 

 

 

 

 

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4 thoughts on “How do I use Hashtags for Business?

  1. It seems like it would be a good idea to also follow the major trending hashtags on a daily basis, outside of those you are directly engaged with, in an effort to see if there is anything trending or going viral that you could somehow utilize in messaging throughout the day.

  2. I haven’t Tweeted yet, but thank you for explaining how Twitter and Hastags are used by businesses. I can see that businesses who use Hastags for advertising are saving tons of advertising dollars they would otherwise spend in magazines, newspapers and broadcasting. The downside is the loss of advertising revenue at magazines, newspapers and broadcasters, resulting is job losses and sometimes a complete loss of a publication. For every action there is a reaction. Too bad all reactions are not positive reactions.

  3. This is a great post! I used to stay away from hashtags and only used them in a funny “mocking” context (silly things like #ishouldprobablystartpacking) but they definitely are very useful for getting your content out there, gaining followers, and even using your own hashtags to categorize your posts! Thanks for the info 🙂

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