What is a hashtag?
Hashtags are words or phrases with a pound sign (#) in front of them. They are clickable links used to categorize content on social media platforms such as Twitter, Facebook, Instagram, and Pinterest, and Google+. Hashtags make your content more discoverable. For example, if I were to post a picture of myself travelling, I could #travel or #wanderlust and anyone who clicked on that hashtag would be able to view my photo. Chris Messina, a social media expert, introduced hashtags to Twitter in 2007. Since then, hashtags have grown in popularity and is important to use in any social media strategy. In this blog post, I will discuss how you can use hashtags in business and why it’s so important to your strategy.
Hashtags to Grow your Reach
As mentioned above, using generic hashtags such as #coffee, #marketing, #makeup can help you reach more customers. Using a hashtag that is relevant to your product and target market is important. Don’t use hashtags just for the sake of using them, ensure they are relevant. When a user clicks a hashtag, they have an opportunity to see your post. For businesses, they can interact with other users who used this hashtag as well. By liking and commenting on other user’s post, this can entice the user to check out your profile.
Use your own Hashtag
You can create your own unique hashtag for a social media campaign or strategy. When you create your own hashtag, you are able to engage with your following and encourage them to participate in a discussion. For example, Coca-Cola used the hashtag #shareacoke for one of their campaigns. Coca-Cola’s marketing campaign included branding their cans with people whom you would share a coke with. They would encourage customers to take a photo and use the hashtag #shareacoke. Basically, Coca-Cola advertised for free by having customers take photos and share them.
Hashtags for Analytics
In this week’s lessons, we discussed how you can use and measure conversations in social media. By using hashtags it is possible to track engagement. You can see how many people used a specific hashtag and what they are saying. It is like free analytics! Also, you are able to easily engage with users by retweeting, sharing, commenting, or liking their post. With Sprout Social analytics tool you can also see what hashtags are trending and commonly used.
For anyone new to social media, hashtagging can be intimidating and confusing. Hashtagging is here to stay and every business should include them in their social media strategy. How have you used hashtags to grow your business? Did it work? Comment below and let me know.
Social Media Campaign
How do you use hashtags? How can they benefit my business? Read my latest blog post to find out! http://bit.ly/2shWcA5
What are hashtags? How can you use them to gain more business? Find out here: http://bit.ly/2shWcA5 #marketing #whatarehashtags