COMM0014 – Blog #4 – Premium Tea Online

18740571_10155306368432910_8013155930072845676_nDavid’s Tea is a Canadian premium tea store that sells loose leaf teas, tea to go and tea accessories such as tea cups, travel mugs and teapots. I have been following them on social media for a few years but only recently started to really pay attention. For the purposes of this post I am going to focus on their Facebook interactions even though they are on Twitter and Instagram, I believe their Facebook presence is strongest.

The company regularly posts about its in store promotions, as most stores do, but they also post about lifestyle, recipes, tea of the day and other one off posts that relate to tea in one way or another such as this short video from 2 years ago.

I like how they play on colour, mood and lifestyle to advertise their tea, while it remains the focus of the video.

Screen Shot 2017-06-12 at 8.06.17 PM

The company also has someone on duty to respond to comments and questions that could help better the business and customer satisfaction such as this response saying that they will take her comment into consideration. Not only do they respond but they answer her, beginning with her name, which means that while their made be a script or format, there is some personalization that takes place.

The company also occasionally posts fun little pieces that prompt an action or reaction, such as this post for National Iced Tea day this past weekend. Screen Shot 2017-06-12 at 8.20.07 PM.png

I have noticed that they tend to post early in the morning during the week (7:00-9:00) and a little later on weekends (9:00-11:00) which coincides with when people are waking up and getting ready for the day (many scrolling through Facebook or other social media platforms as their routine.

Cheers!

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