COM0014 – Blog #3 – Social Media Audiences

I presently work as a contractor at the Department of National Defence producing videos for the department’s social media outlets, and other online platforms. When developing or editing a video I always need to keep the audience in mind.


Here is what of the videos I have worked on:

https://www.youtube.com/watch?v=xUSfxxpE5CE

When developing a story line I always have to keep the audience in mind, even though it is quite broad. I need to target Canadian Armed Forces members, their families, potential recruits, CAF retirees and anyone with an interest in the military. What I do when thinking of my audience I think of which portion of my audience would most appreciate the story that I am molding.


Watch this video before continuing to read:

https://www.youtube.com/watch?v=uZVyMpyjZKk&index=8&list=PL55Fcekr-FU0gE5D0_HK9g7zaKgKWDEPe

When editing this video, I had a specific audience in mind, I was thinking of parents, young adults or anyone who has helped someone that is ill. I wanted to pull at the audience’s heart strings and so started off with the challenge: Zak had cancer that had taken over 75% of his body.

For other videos such as the Cpl Reyda story above, the audience was more specifically people with a dream, in this case it was a dream to fly, however this could be for anyone with a dream career who has struggled on the way to their goal.

How do you target your audience?

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One thought on “COM0014 – Blog #3 – Social Media Audiences

  1. Hi Alex – it’s beautiful to see how you’ve captured the subjects’ emotional connections to their subject. Music is a really powerful medium in this tool, and I thought you used it really well.

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