COM0015 Blog #1: Older Man Enjoys Easy Listening……

For the past eight months or so I have been slowly working my way through this five part Social Media series and it has been a challenge. I am older than most students and can easily see my sixtieth birthday on the horizon. Yes, I know that many people much older than me are far more internet savvy, but that is not me. Nelly is pushing me kicking and screaming into the wild wonderful world of social media, yet I still rebel. I like easy listening and for me that is Facebook. I am interested in retirement subjects and people my age are very comfortable on Facebook. Since I am required to look elsewhere I have used Twitter but it is a distant second. But listening and monitoring on Facebook works very well for me. It tells me, everything that I want to know, I think. I now understand what retirement issues are important to people my age. What worries them, what angers them and what they want to know more about.

Being a creature of habit I use Google Alerts exclusively. It seems to work well for me. I have explored Hootsuite but I don’t think that I need it. I am sure that there are others out there that can give me a multitude of reasons as to why I need to diversify but so far my limited, but effective social media plan seems to be working out. I think that this is due to the fact that I am seeking a particular niche; people of retirement age in Canada. Yes, people use different social media channels but the majority seem happy to be on Facebook. Perhaps by using other services I could get a better handle on my market but I see it as a lot of effort for limited reward. Think about it. If you were looking for people 55 to 70 years of age that wanted to talk about retirement issues where do you think that you might find them?

If I am really missing some great opportunities to learn more about my niche market feel free to tell me. But you may have to take it easy on me. Until recently I thought that Instagram was an online dating service for available women my age. 🙂

 

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