What is SEO?
SEO stands for Search Engine Optimization. When I think of a search engine, I think of Google before any others and it’s probably your first thought as well. There are others like Bing and Yahoo but my focus today is Google. Our goal in SEO is to have our blog or website recognized by Google as one of the top sites to visit.
How Google Search Works
In order to accomplish SEO, we need to understand what Google has determined to be important qualities of a blog or site. Google uses “spiders” to “crawl” webpages looking for specific indicators. Things like keywords, headings, backlinks, content, popularity (traffic), page rank, etc. Here’s a link to learn “How Google Search works“.
Google Ranking Factors
I found this article written by Brian Dean to be very interesting and it gives 200 indicators that google searches for. “Google’s 200 Ranking Factors: The Complete List“. In addition to blogging, Brian Dean also has a series of video’s on YouTube on the topic of SEO which I found to be very informative. Link to watch video
Since Google is one of the most commonly used search engines, you can use it to find keywords related to your product. Open Google.ca and type your word in the search field and you will see, in the drop down, the most commonly searched items related to your search. You can use this to your advantage by adding these keywords/phrases to your blogs.
Do you have any SEO tips you’d like to share?
Facebook: Click on the link for a few tips on how Google Search Engine Optimization works. https://goo.gl/49ruRZ
Twitter: SEO for the beginner. #SEO https://goo.gl/49ruRZ
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