Storytelling is a powerful way to share ideas, experiences and emotion. It allows us to connect with others in a way that is engaging and meaningful. Storytelling roots back to the beginning of time and continues to be an effective way of communicating, although we can now reach a much larger audience through the advance of technology and social media.
By harnessing the power of storytelling, your online content can move beyond a basic format of information, ideas and/or opinions to a clear and concise expression that is unique to both your target audience and your personality and communication style. Whether that is personal or professional, opinion-based or factual, you can allow your true authentic self to be exposed in your story. This, in turn, allows your readers to connect with you on a personal level and to feel inspired by your content and motivated to interaction.
When you build a personal connection with your readers, they are more apt to be engaged and take action. Ultimately, your end goal is to encourage the reader to link to your webpage for more information, make a purchase or donation, or comment on or share your content. By engaging with your readers, you allow them the opportunity to feel connected in a meaningful way, provide additional value and impact to your content, and better understand your own audience.