The key to effective story telling is engaging your reader early, ensuring what you say “speaks” to them, and if so they will continue to read through your piece, and are hopefully prompted to engage with you in the manner that you intended. In the days of social media this is even more important as your reader is one click away from moving to the next post.
Anyone can write a post on Social media…making it a good one takes some work. The first thing is to make sure you say what you need to say quickly. This is not a soap opera, and people will not stick around to see how the drama plays out! Get to the point quickly, and then expand on your ideas as you go. If you have grabbed the attention of your reader, they will continue reading and then hopefully engage with you in the way you had hoped.
Which takes me to the next point – Decide what it is that you are asking of your reader. Do you want them to like or share your writing? Are you asking questions aimed at encouraging conversation? Or is your intention for the reader to be entertained or intrigued and therefore wanting to share so that others can be entertained or intrigued. Be sure to keep these things in mind while composing your piece. It is also important to make the action easy to undertake; make sharing easy, allow for comments by asking a question or leaving them with a final thought.
Getting to the point is crucial in your writing, and inspiring your reader to become engaged. Other elements help including grammar, spelling, clarity and being concise. You only have your reader’s attention for a short time, – so make the most of it!