Social Media Tools for Promoting your Business

Making Life Easier

Social Media has changed the way people do business by making it much easier to keep in touch with customers and to find new customers. One thing that I’ve found with Social Media is that people who may in the past have only been customers are now becoming friends. By definition, Social Media is any internet based applications used to share content such as: Facebook, Blog, Twitter, MailChimp, Video, Linkedin, etc.



Incorporate Face-to-Face Networking with your Social Media

In addition to Social Media, Networking is a huge part of my business.  I go to networking events a couple of times each week.  Every new Customer I make, and almost everyone I meet, is added as a friend on Facebook and, if appropriate, they are invited to like my business page.  My business page is used to post current specials and new products and interesting photos.  It’s important to make your content personal, informative and fun and creative so people can relate to you on a personal level.

Try Blogging

I plan to incorporate blogging into my Social Media even though I’ve never thought of myself as a writer.  Blogging is way out of my comfort zone but I am always trying new things so why not this.  I see the importance of creating a blog and to create your own personal brand and promote your brand by providing interesting content.

Interesting Read

I read a book this week written by Gary Vaynerchuck named, “Crush It!”. Gary is a social media marketing guru and talks about the importance of blogging in his book and how he used blogs to build his business. Once you have a Blog, post a link to your blog in Facebook and Twitter or whatever you are using to attract more people to your blog.

Why I Mail Out a Newsletter

As most of my friends and contacts are on Facebook, I do the majority of my work there but I also have friends who are not.  For these people, I send out a monthly newsletter using MailChimp.  It is very easy to use but it’s important to keep your contact list updated regularly with new contacts. I like the reporting aspect of MailChimp because I can see who has read my newsletter and who has clicked on links, what links they click on and more.  It’s a great tool to find out what aspects of your business people are interested in.

Have you tried Twitter?

I use Twitter to post photos of my products as well as videos with a link to my webpage or Facebook page with a short description because of the 140 character limit on posts including links.  Once I start my own blog, I will post a link to my blog using a URL shortener to save space when posting a link.


Posting video on your Blog, Facebook or on Twitter is an easy way to get your message out.  Some people should stay away from creating videos and stick to writing if they are not confident on video.  It’s a personal choice but you need to be comfortable in front of a camera to make video.  Personally, I would use the tools in Facebook that allow you to make a slideshow of your photos.

Your Online Resume

Linkedin is like an online resume.  I like to use Linkedin to post my work experience and it also gives you credibility when people endorse you for your skills.

Stand Out

It’s important to put your own personal touch into everything you do on Social Media.  You have to stand out in the crowd and make people want to learn more about you and your brand.  Click here to see my Facebook Pages Giftsinasnap and MyFavPurse. I’d love to hear your opinions on my content and click “Like” if you’re interested in my products.

Facebook Post:  Here’s a link to a blog that I wrote with a few tips on promoting your business on social media.  Please comment and tell me what you think.

Twitter Post:  Do you want tips on promoting your business on Social Media.  Here’s a link to my blog post.



6 thoughts on “Social Media Tools for Promoting your Business

  1. I totally agree that with the help of Social Media we find new friends in customers and clients and the other way round. I had a hairdresser that was a wonderful and creative person. Before we talked only when I was at her office receiving services. And when I accidentally found her page on Facebook I followed her and we became good friends. And now I know all her updates and promotions.
    I also looked for the book “Crush it!” I like reading reviews of any product I buy or try. The reviews are so contraversial, but all people agree that Gary Vaynerchuck has great charisma and the way he writes is very attractive to the reader.
    I visited your Facebook page. It`s really good and so ladylike! Nice job, Vicky!

  2. Thanks Nadia. I like your comment about it being ladylike. I worked in IT Support, which is a male-dominated field, for 17 years and I always called my business my “girly” job. I find it amusing that you made that comment.

  3. Word of mouth can be the best way to get customers and with social media it makes it easy to like, share posts about and promote businesses that you support. I agree with you, that social media makes it easier to get to know your customers, it’s amazing how learning a little bit more about them that you can forge deeper connections and better understand them.

  4. I am a Baby Boomer and know so little about how to promote my business via social media. After reading your blog, I feel more confident about using these tools and encouraging others on my team to do the same. You are a natural teacher and you have the ability to keep your message clear, concise and easy to understand. Thank you for inspiring me to finally begin writing my own blogs!

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