For my event, I attended a Hootsuite Webinar entitled “Social Media Trends to Put into Practice in 2017”.
I chose to attend this webinar to get an idea of what to look for in the next year. I wanted to be ahead of the game in marketing and maybe push the boundaries a little bit. The Webinar was run by Erin Jacobson the VP of Digital for Western Canada at Edelman and Cameron Uganec the Senior Director for Growth Marketing and Education at Hootsuite. I learned a lot from their insight, especially about how there is a serious shift away from vanity metrics in Social Media now. It was also great that we were able to ask questions directly via Twitter, however mine were not selected.
Some ideas I walked away with were:
- that organic reach is in decline
- video is the way of the future
- work and social media are melding
- increase in pay to play marketing
- platforms are finding their niches
Finally, a great quote “Social catches up to the Search for discovery”. This really hit me and will be my social media mantra tis year!