And so, at last, we arrive at the end…or is it really just the beginning. Looking back on this course, in fact this entire program, I’m struck by how much I’ve learned about social media and the world of marketing. Perhaps the most powerful lesson I’ve learned is the power of story telling and its place within Social Media. All of my career in sales I’ve been told “have a story to tell and people will listen”. Sadly all too often in my business the story does get overlooked for the actual price. But every now and then, you see an example of the power of the story.
Whether it be the success story behind a company or product or perhaps the incredible effort of an individual to succeed, you get to see it in action. When it happens its magic. But when you stop to consider the situation, its really not magic. Its the power of truth and reputation. Once an individual’s reputation was his or her most precious possession and could effect their success in business and in life, they relied on what others believed about them to succeed in their peer group, in their profession and in their business. This is still the same but now, because of digital platforms, that reputation is presented on a far larger scale. Great care must be taken to ensure that your story, your true story is the one that your audience hears because that’s the one that will set you apart. Consider the stories you want to tell. I for one, am a believer in things that are of value to your audience. The value doesn’t necessarily have to be tangible, sometimes advice or knowledge that you didn’t already have is worth more than anything you can hold or touch. Perhaps that’s one type of story I might tell in future.
The careful crafting of your story and its presentation along with the proper understanding of your audience will allow your voice to be heard among so many others. What happens is that one or two others will see it, hear it, read it and SHARE it. That’s the secret…they will share it. Social Media marketing is word of mouth marketing on a grand scale. You can stand and scream “HELLOOOOOO” into the empty cavern or you can whisper to the group behind you to stand to the left for the best view of the scenery . Which one do you think actually has more impact? I think I know and in just knowing I think I see a number of directions I’d like to explore. One more to go!
Title Quotation: The Walrus and The Carpenter, Lewis Carroll, from Through the Looking-Glass and What Alice Found There, 1872