One organization with an impressive social media strategy is teeki. They are a yoga clothing brand with a really strong presence on Instagram. They gear towards a really specific group: Young women 19 -30 who are eco-conscious and love yoga. Their entire strategy is amazing shots of young women wearing their brand doing yoga in gorgeous scenery. They also often post inspirational spiritual quotes that meet their brand. A few examples of their Instagram:
Their Instagram posts really speak to their demographic and engage the customer to want to live the brand’s lifestyle.
I unfortunately really struggled to find a brand without a strong social media presence wh could use a strategy, and as yet have come up with nothing.