COM0014-W17, Blog #5: My brand

My background is public relations/marketing; as a professional, from the time, I step out into the work world, my personality, smile, conversation, how I conduct myself at work will be my brand. In the field of public relations, reputation is everything.

It’s also important to me that I maintain a neutral to positive presence on social media. Rarely do I share a video or a news piece before verifying the authenticity of the material shared. How am I to be perceived as trustworthy if I share fake news? Forbes wrote a branding article almost three years that is still relevant about building a ‘awesome brand.’ Most of the tips/tricks I had already been practicing just unaware that it was my brand. As I have further delved into the course material of Algonquin’s Social Media certificate program, I realized that I’ve been fine tuning my brand all along as my experience grows especially in a professional capacity.

One of my characteristics that I feel strongly is my #1 in both personal and professional lives is my trustworthiness. Not to toot my own horn but I am an awesome listener and secret keeper! Luckily, I have never been put in the position where I felt the need to escalate action (authorities, management, etc.) outside of my conversation with my colleague. Followed by my trustworthiness my team regularly tells me that they value my directness as I can be relied to give honest feedback while being tactful.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well,” Jeff Bezos (CEO, Founder, Chairman of

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