COMM0014-Blog#5 Personal Brand

So much importance is wrapped up in making that first impression.  How others perceive us will have a huge impact on how they relate to us as well as who they believe we are.  Corporations recognized the truth of these statements decades ago and began creating an image for themselves that we know as branding.  When referring to branding I don’t just mean what Nabisco calls its various cereals.  Branding today includes the notion of the various lines within a company’s offerings as part of the overall Brand of the company.  The” who we are and the what we do” is the branding that I’m referring to in this piece.

With the advent of the internet and social media, branding has now become an essential element in the lives of individuals.  What we once knew as our reputation is now measured and witnessed by others in a diverse number of platforms known as social media.  Its no longer just what you do in the meeting room or at a client’s office.  Today, your reputation, your brand is the culmination of your Facebook posts, your twitter posts, Instagram. blogs, vlogs and emails.  All of this social information, this permanent digital footprint is now a part of your perceived character whether at work or at play.

Coming from my demographic background and being a somewhat reluctant student of the digital world, I’ve struggled to deal with this concept that so much information now makes up what image the world has of me.  I’m never really sure, or for that matter comfortable with where my personal brand ends and where my professional brand begins.  If you were to search around you would find a couple of half started attempts at professional pages and abandoned blogs.  These fossils are the remnants of past efforts to forge a new brand or perhaps better define what actually I am doing right now.

As a Field Sales consultant to Healthcare Practitioners I prefer to be known for my relationship and consultative approach.  I deal with clients as a resource provider and a coach who is there to support and help them build their practice and business.  In both my personal life and my business life I’m known for reliability, knowledge and common sense.  At work I utilize the knowledge gained from 20 years of industry experience, training and education to support my colleagues and clients.  I know I’m not a strong speaker or lecturer so I don’t strive for that role but I am a person that people come to when they need advice. My time in the field and knowledge of the business allow me to play the role of trusted adviser and mentor, guiding others to success while allowing me to advance as well.  Colleagues would tell you that I’m a wealth of information with a great sense of humor. After all, we can’t be serious all of the time!

My down to earth approach to life and my desire to learn more and share what I know are what make me a go to guy.  That’s why I’m taking this certificate program.  I want expand my knowledge and my skills so that I can help others achieve as well. Although I don’t share many views or political thoughts with the well known activist Malcom X, I do believe in one phrase he is known for …”Each one teach one.”

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