My first blog post was short on detail, as it was posted 24 hours before the Caledon Institute’s principal funder, the Maytree Foundation, released an email blast (and associated Tweets) that described the “next phase” of its relationship with Caledon.
In the weeks that have passed since January 17, it is clear that many of Caledon’s followers interpreted “next phase” as “dead and gone.” One of my responsibilities is to tweet for the organization (@CaledonINST), so I continue to answer the “sorry to see you go” messages with one that says “stay tuned – more to come.” In our minds, reports of our death have been greatly exaggerated.
Instead of agreeing that we’re wrappings things up, I’m considering how we could use social media to further disseminate Caledon’s key lessons in social policy.
Caledon has succeeded for 25 years without a formal business or marketing plan, but with a very clear idea of its purpose and audiences. Social media has been more of an after-thought.
What I have learned through my listening exercises over the last few weeks is that the social media space is buzzing with social policy ideas and meeting spaces. It’s high time to remind people of the valuable lessons learned by Caledon.
Albert Einstein said that, “Reality is merely an illusion, albeit a very persistent one.” His ideas are still circulating. Caledon’s should be too.