Tesla as a company I found had a rather boring Social Media platform. They are inconsistent sharing new content, inconsistent replies and not always in a timely manner. It could explain why they are currently using their LinkedIn profile to advertise positions, in social media and in communications. At least this is one platform they are using.
Elon Musk, however, appears to be very active and responsive with his customer support and listening skills on social media.
One of the most recent, notable interactions was this one where a Tesla Motors user complained about the lack of free charging station.
He took 20 minutes to reply to the tweet and within 6 days changes had been made on the Tesla website.
This was most likely already in the works but what a great way to publicize it. This was a great example of social media done right: someone had a complaint and Elon Musk replied quickly. He not only agreed that this was a problem but then affected change within his company and put it into effect and circulation within a week on their website.
He took a negative issue and turned it into a major good.
This is not only cementing brand loyalty with current customers, it is also making others take notice. I don’t know about you but I would LOVE the funds to be able to afford anything from this company. Elon Musk appears to care. This is something even the communication and marketing team from Tesla should take notes from!