In 1977, Bruce and the Camera Club wrote a song called “Video killed the radio star. This song was written to express concern over new technology and the effects it would have on the media arts. Ironically it was the first music video to ever play on MTV. Their concern was that no one would listen anymore. They would care to much much about the “looks” of the song was and not the sound of it.
Is there a comparable case today?
When one innovative product hits the market, everyone gets excited. Then it goes through it’s natural life cycle. When hits it’s maturity stage, it will either redevelop or stay stagnant until another product out shines them.
Social Media has killed the newspaper company AND broadcasting. Current demographics who read the news VIA the paper or watch TV are a fairly narrow group. With Netflix here and Social media communities giving us live-up-to-the-minute updates, there is no need to tune in or wait for that morning paper. In the last few years newspapers were holding on to the baby boomer demographic knowing that even though there are these easily accessible news feeds and update at their finger tips, they still enjoyed picking up the paper in the morning with their cups of coffee.
Well, in the past 5 years, there has been a huge rise in baby boomers and their social media usage. There previous fears of fast paced technology had diminished. In fact, the numbers are growing. Kids and grandkids now have introduced them to convenience of social media.
Companies are continuing to pull out of all media buys with TV and Newspapers or anything paper for that matter. They are recognizing this trend and also seeing the cost of ads would not provide the ROI.
Although this might be bad news for our friends at the newspaper printing press, it is good news for our environment. Save the trees!
Anyone still read the paper? Has twitter taken over? #noneedtowait #uptotheminute http://bit.ly/2kIeB4B
Anyone still read the paper? Senior’s ditching their rituals for Social Media. http://bit.ly/2kIeB4B