Most of us can agree that social media communities such as Facebook, Instagram and Snapchat are the prime networking sites for image sharing. Most of us can agree that when we post a story or picture, 95% of the time, we are sharing a positive experience or moment in our lives. This is wonderful. Nobody wants to see you after you just got out of bed or when you are sick with the flu. We expect to see you with a huge smile and winning in life. We expect to see you at your best. The key word is “expect”. If I expect that from you, you expect that from me. And those expectations put pressure on us to be something we are not. Being perfect. Guess what? We are not perfect.
In the past decade, companies such as Dove, Kellogg’s and Mymilla have really turned the corner by having the consumers self-esteem in mind. Still today, companies use models and actors to sell their products that only have one thing in common; Perfect teeth. Perfect Hair. Perfect bodies. You get the point. The desire and now expectation is “I need to look like this”. Thanks to the companies I mentioned, companies are starting to catch on that we as consumers don’t buy in to irrational ads. We are getting more and more comfortable in our own skin.
Although we have taking a step forward this positive direction, we have taking a few backwards.
How many times have you taking a picture and said “let me see the photo before you post”. Most of us do it. We don’t want the Facebook world to see my bad side. Having a selfie option gives you that control. You can take as many shots until you get the right one. I will bet that most of us still won’t be 100% satisfied with the pic. However, we will accept it because we just spent 15 minutes doing it. That 15 minutes wasn’t just taking pictures, it was feeding your insecurities.
These networking communities are aware of this. Emotion is the biggest driver in sales.
When you take a picture, there is the option to use a filter. This is fun. It allows you to enhance and image. Get creative and make art out of your photo. Adding Sepia to a sunset is beautiful. The person looking at the picture knows that it isn’t organic. The sunset was beautiful to begin with. But we wanted more. That’s the way our minds work. We add filters to our selfies to enhance our looks. So we can look as good as our friends in their photos.
Here is a challenge. If you are the type to add a filter on your photos, stop. Challenge yourself to be proud and show you true self. It’s not easy or might take convincing. Just know and believe you are just like the sunset, beautiful in the first place.
But first…let me add a filter: Enhance your selfie. Diminish your confidence.
But first…let me add a filter: Enhance your selfie. Diminish your confidence. #beyourself #saynotofilters #theskinyourin