Growing up, photos were generally taken at certain milestones and celebrations such as birthdays, graduations, weddings, holiday get-together, vacations, etc. – you get the idea. Your camera needed film to capture a moment and you made sure everything was in its place before you took the shot. You had no idea how the picture would turn out – was everyone looking at the camera, did Aunt Carole blink or I hope no one has those dreaded red eyes. Once the film was used up, it was then taken to the developer and you waited in suspense to see the results. Duplicates were made and then shared with friends and family. Photo were placed in books to be enjoyed as keepsakes.
With the onslaught of digital cameras and most importantly phones, coupled with social media, the art of photo-taking and sharing has changed dramatically. The fact is that people have a camera via their phones with them every breathing moment. Taking a ‘great’ photo has never been easier. You can take numerous shots until you have the one you desire. It is fast, cheap, and now easier to share. People can snap their meal, the humorous billboard they just saw or the great sunset and share them with their social media friends via Facebook or Instagram. Everyone is a potential celebrity. Don’t get me started on selfies.
Nowadays, it seems that social media is now shaping how advertisers want to be seen. Advertisers are changing their traditional format to one that closely resembles images that one sees on Facebook or Instagram. Getty Images sees a trend whereby content developers want to mimic the images that individuals are creating – spontaneous, unpolished and authentic. According to Getty Images, the filters that people used to enhance images in the past are giving way to a more raw image, “It’s no longer enough to look at the picture, we want to be in the picture.”
So here is my thought. Ever since the camera was invented, people have been fascinated with the image produced. The ability to capture a moment in time is well…timeless. But, has social media made us less focussed on the staging of photos and more obsessed with the sharing of the random things we capture every day?
‘Say cheese’: How #socialmedia has changed #photography (http://bit.ly/2l5D4Co)