COM0014-W17 Blog# 4 case study – Mabel’s Labels

Mabel’s Labels is a Canadian business and success story. In 2003 Mabel’s Labels was started by four moms in a basement creating durable labels for the items that kids so easily lose. The company designs, creates, and sells these labels in a crazy amount of sizes that are guaranteed to last going through the dishwasher, washer, and dryer. We have plenty of labels in our household for the boatload of stuff leaving the house to go to school and various care programs that makes it easy for us to identify what is ours. We have labels on our backpacks, lunch kits, jackets, boots/shoes, water bottles, I could go on and on about the fabulousness that is Mabel’s Labels :).


credit: Facebook @ Mabel’s Labels


The social media team at Mabel’s is incredibly interactive with its followers and customers. Recently, it was Justin Timberlake’s birthday and so the morning of Justin’s birthday Mabel’s posted a fun challenge for its followers, for the customers who typed JT’s name within their online order via the comments box, they would receive a special gift. What is also worth noting is that many of the customers who didn’t see the birthday post were lamenting on the fact they missed out; the staff at Mabel’s stepped right up and commented within minutes that not to worry, we’ll look for your order and add the surprise as they had mentioned JT within the post. Super fun engagement on behalf of the social media team at Mabel’s.


Not only are there random fun posts with surprises for customers, they also have polls sporadically all related to kids in some way (asking followers how they chose their child’s name; asking for your favourite holiday traditions with your children; etc.). And within their social media community, there is also a blog with topics that every parent can relate to.


Kudos to the social media team at Mabel’s Labels for their positive interactions with their customers by creating a friend-like atmosphere within their social media platforms.

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