There are so many blogs out there dying for your clicks and begging to go viral. We, the readers, are the ones who decide what blogs are successes so I decided to examine some reasons why I end up clicking and sharing a particular blog while completely ignoring and even blocking others.
Storytelling really is a huge part of what makes a blog successful in my eyes. I’ve found it extremely hard to nail down exactly the kind of storytelling I like but there are a few non-negotiables I seem to keep going back to. Poor spelling, punctuation and/or grammar are the first things that prevents me from reading on. No matter how good the story is, a poorly written blog gives me the sense that the author isn’t credible.
I also find as a reader I have a particular style I lean towards. I like funny stuff! I even like it better when the content is informative, current, and still somehow funny. It’s a fine line to walk, especially in an age of being easily offended, but it’s gold when I find it. When I find a piece on social media that really engages me, I feel a responsibility to share it. I think that finding your audience is a huge part of the process and once you’ve attracted them with your storytelling and style, they’re a shoe-in for shares.
Putting myself in the reader’s shoes while writing a blog really keeps my eye on the prize. It helps me figure out who I am trying to attract and for what purpose. It also helps me examine the reason I am writing and hone in on what could make my blog a big success.
Let me know in the comments what storytelling style you seem to be drawn to?