From cave walls to the Internet, the tools for communicating have evolved tremendously throughout the history of Humanity. Indeed, we are being inundated by its unprecedented ability for mass distribution of content of varying quality. Yet the best content seems to transcend the technological revolution in communications. These stories are able to do so because they religiously follow a certain format – a not-so-secret formula that has withstood the test of time.
The theory of “inverted pyramid writing” has been around a long time and the required readings for this lesson present cogent guidelines supporting the need to adhere to the not-so-secret formula for good content.
The problem is that the Internet does not refuse bad content anymore than paper refuses ink or cave walls refuse paint. So social media writers do not need to be properly trained to write nor do they need to be aware of the “inverted pyramid writing.” So most of their stories, articles, and blogs fall flat.
By way of contrast, professional writers are trained but they are generating less good content because they tend to work for government and big corporations. They are the only ones that can afford to hire professional writers and the latter are increasingly busy re-writing yesterday’s weather to pander for votes or trying to pawn more bells, bobbles and whistles on the consumer than worry about good content.
The readings from this lesson point towards one simple question: How do we spare readers the dribble and trial and error method of finding good content and instill some form of adherence to a format that has withstood the test of time and generated bigly (it’s a real word!) content? (e.g. certification, permits, licences, etc…) Or do we simply let the readers decide what to read for themselves? State intervention or free market?